What we are building, and why

More than half of CX leaders say too many known customer issues remain unresolved, as businesses struggle to turn customer insight into action.

Customer experience leader with more than 20 years in the industry will lead Serve First in the US, helping multi-location brands find and fix the problems impacting the customer experience at every location.

AI‑powered technology analyses camera feeds to evidence cleaning rounds, flag where spills or hazards need attention, and prove compliance across managed sites

TRB sat down with Erol Ayvaz, CEO of Serve First, to talk about leadership, trust and why putting people at the heart of customer feedback is the key to meaningful change in retail.

Sky News understands that Serve First, which bills itself as an AI-driven service which also specialises in performance management, will announce the new capital injection later this week.

Erol Ayvaz, CEO of Serve First, and Alan Baldwin, CEO of United Outcomes, combine their expertise to outline key practical steps operators can take to support Martyn’s Law and its vital goal of keeping people safe, while strengthening preparedness and compliance ahead of the Act coming into force.

In hospitality, competition is fierce. Menus can be copied. Décor can be matched. Even location isn’t the advantage it once was due to the rise of delivery platforms. Perhaps more so than ever before, what truly sets a venue apart is the customer experience (CX). Yet many operators still rely on outdated feedback systems that only surface problems after guests have left the building…most likely, never to return.

With technological advances an integral part of modern business, it's clear that those who keep up are those who thrive. Yet, how is the rise of artificial intelligence impacting the facilities management (FM) sector?

AI customer experience platform triples Annual Recurring Revenue (ARR) in 12 months and wins major clients including Aramark, Elior Group and Alphega Pharmacy.

With technological advances an integral part of modern business, it’s clear that those who keep up are those who thrive. Yet, how is the rise of artificial intelligence impacting the facilities management (FM) sector?

Erol Ayvaz, CEO, Serve First explains that to remain competitive, and build both customer loyalty and revenue, retailers must deliver an exceptional customer experience (CX), and that means tailored, data-driven insights and proactive action when things go wrong.

Check out Serve First's CEO, Erol Ayvaz's latest article in Cleaning Matters July 2025 edition.

With technological advances an integral part of modern business, it's clear that those who keep up are those who thrive. Yet, how is the rise of artificial intelligence impacting the facilities management (FM) sector?

From insightful one-to-one conversations at our stand to a packed keynote session, the energy and engagement across the two-day event were truly inspiring.