Honest, in-the-moment reactions from every location, routed to the people who can fix them before a customer leaves unhappy.
Catch how customers feel at every location the moment they act, and route a low score to the right manager before they leave.
Three connected stages, no manual collection.
Branded terminals capture honest, in-the-moment reactions at every location, syncing in real time even offline.
Every response is scored and themed as it lands, so sentiment shifts show up the moment they start, not at month end.
Low scores trigger alerts and tasks, and Serve First routes each fix to the right manager while the customer still cares.
How Serve First solves it
Serve First captures each terminal score in real time and routes the low ones to the right manager as a task, so a poor visit is fixed while the customer still cares.
EVA reads every terminal response across all your locations and answers, in plain English, what is driving your scores.
The functions CX leaders rely on most, connected so insight turns into action.
Capture in-store reactions at every register and exit.
Catch guest sentiment on-site, before they leave.
Read service in the moment, table to door.
Capture patient and visitor feedback on-site.
Gauge satisfaction at every location you manage.
Capture crowd feedback live at every event.
Hold every location to the same standard.
Bring every signal into one picture.
Show the difference with evidence.
Turn each finding into a routed, tracked corrective action.
“Serve First has transformed how we manage customer experience, giving us clear insights that have driven tangible results for our business.”
Senior Customer Experience & Training Specialist, The Body Shop
“Serve First has saved us hours that we’ve put straight back into opening more stores. It’s one platform for everything so all our data is connected.”
Head of Operations, The Sushi Co
“Working with Serve First has helped us transform customer feedback into meaningful action. The deeper level of insight we now have into our business performance allows us to identify opportunities for improvement and focus on areas that we did not have visibility of in the past.”
Management Information & QA Manager, Aramark
Feedback terminals are branded touchscreen kiosks placed at the point of experience, so customers rate a visit in seconds while it is fresh. Every response syncs to your dashboard in real time and the low scores trigger a fix, not just a record.
Yes. Terminals keep capturing responses when the connection drops and sync automatically once it returns, so no location is ever a blind spot and you don't lose feedback on a busy day.
A low score triggers an alert and a task, and Serve First routes it to the right manager while the customer still cares, so a poor experience is fixed quickly rather than read about weeks later.
Yes. The terminals carry your branding and your questions, so the experience feels like yours and you ask exactly what matters at each location.
Because terminals sit in the same platform as audits, tasks and your other signals, an in-the-moment score and the location behind it appear together, and the fix is routed to an owner and tracked to proof of completion.
Serve First is built for multi-location operations. Every terminal reports into one operating picture, so you can compare locations, see where scores are slipping and fix them, however many you run.
Book a personalized demo and we'll show you how terminals work with your locations, your data and your team.
A business can collect feedback from five different places and still miss the one pattern costing them customers. Reviews land on one platform. Terminal comments sit in another. Mystery shopping reports go to a different inbox. Staff observations rarely make it past a shift handover. Each channel might work well on its own but none of them talk to each other.
You don’t have a feedback problem. You’ve got a timing problem. By the time the monthly survey lands, the moment has gone. The customer has moved on. The review has already been written. The issue has repeated itself across five sites, three shifts, and a weekend rush you’ll never get back.
A complaints management system helps businesses resolve issues faster, uncover insights, and improve customer satisfaction through smarter complaint handling.
