Surveys that fit how customers respond
- One builder, every channel

Surveys that fit how customers respond

Build a survey once and Serve First fits it to each channel. Logic branching keeps it short for the customer, and sentiment analysis reads every answer so your team starts from insight, not raw data.

Custom templates and branding
Logic branching keeps it short
Web, kiosk, email and SMS
Real-time results and sentiment
- Survey capabilities

Ask the right question, on every channel

Reach customers on web, kiosk, email and SMS, and read what they tell you the same day, not at month end.

Templates

Custom templates and branding

Shape every question to your brand and start from a template, so each survey looks like yours.

Smart Logic

Logic branching keeps it short

Customers answer only what applies to them, which keeps surveys short and lifts completion.

Every Channel

Web, kiosk, email and SMS

Build a survey once and send it across web, kiosk, email and SMS, reaching customers where they are.

Live Sentiment

Live results and sentiment

Responses stream in live and score sentiment as they land, so themes surface the same day.

- How it works

One platform, from question to insight

From draft to insight without leaving the platform.

Capture
01

Capture

Surveys capture responses across web, kiosk, email and SMS, on whatever channel each customer prefers to use.

Analyse
02

Analyse

Results stream in live with sentiment scoring, so the themes worth acting on surface as the answers arrive.

Action
03

Action

Insights route into tasks and follow-ups, so what customers tell you turns into action the same day.

- Common challenges

Plenty of feedback, but no change on the floor

Challenge 01

You run surveys and watch the scores, but the causes never reach the floor.

How Serve First solves it

Serve First scores every response as it lands and routes the cause to the right site as a task, so a falling score becomes a fix you can track, not another chart.

Live response scoringCause by siteTracked follow-up
Ask what your customers are really saying
EVA

Ask what your customers are really saying.

EVA reads every survey response as it lands and tells you, in plain English, what your customers are saying.

- What you get

The toolkit for customer experience leaders

The functions CX leaders rely on most, connected so insight turns into action.

Feedback terminals

Capture on-site reactions in the moment.

Mystery shopping

See your sites the way customers do.

Review monitoring

Track public reviews across the web.

Audits

Turn failed checks into corrective action.

Task management

Route every fix to an owner, to done.

- By industry

See it in your sector

Retail
By Industry

Retail

Measure CSAT and NPS across every store.

Leisure & hospitality
By Industry

Leisure & hospitality

Hear from occupants at every site you manage.

Restaurants
By Industry

Restaurants

Track guest satisfaction across every restaurant.

Healthcare
By Industry

Healthcare

Capture patient feedback at every location.

Facilities management
By Industry

Facilities management

Facilities management.

Venues & events
By Industry

Venues & events

Survey guests across every venue and event.

- By challenge

Solve the problem you came here with

- The difference

What changes when data drives action

The outcomes teams see once every signal ends in a tracked fix.

0x

Faster issue resolution

0%

Net revenue retention

0%

ARR growth

0%

Survey response rate

  • Serve First has transformed how we manage customer experience, giving us clear insights that have driven tangible results for our business.

    Emma Bijker

    Emma Bijker

    Senior Customer Experience & Training Specialist, The Body Shop

- Common questions

Customer surveys, answered

What is customer survey software?

Customer survey software lets you build a survey once and send it across the channels your customers use, then turns the responses into structured insight. Serve First goes further, routing what you learn into tasks so a survey leads to action, not just a results screen.

Which channels can I run surveys on?

Web, kiosk, email and SMS, from one builder. You design the survey once and Serve First fits it to each channel, so you reach customers wherever they are without rebuilding it for every format.

Can surveys adapt to each respondent?

Yes. Logic branching shows each customer only the questions that apply to them, which keeps the survey short, lifts completion rates and gives you cleaner data to work from.

How quickly do results come back?

Responses stream in live, with sentiment scoring applied as each answer lands, so the themes worth attention surface the same day rather than at the end of a reporting cycle.

Does survey feedback connect to operations?

Yes. Because surveys sit in the same platform as audits, tasks and the rest of your operation, a drop in a score and the site behind it appear together, and the follow-up is routed to an owner and tracked.

Does it work across multiple sites?

Serve First is built for multi-site operations. Survey results roll up into one operating picture, so you can compare locations, spot the ones slipping and put them right, however many sites you run.

See what Serve First can do for your locations

Book a personalised demo and we will show you how surveys work across your channels and your sites today.